GEO Strategy 16 min read

Content Strategy for LLMs: How to Control Your Brand's Narrative in AI

AI is already telling your brand's story — compressing everything it knows into confident paragraphs that shape prospect perception. The question isn't whether AI is narrating your brand. It's whether you wrote the script. Here's how to take control of the narrative across ChatGPT, Gemini, Perplexity, and Claude.

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Agentic Commerce 14 min read

How AI Agents Choose Which Businesses to Recommend (And How to Be One of Them)

When a buyer asks ChatGPT or Perplexity to find them a law firm, financial advisor, or specialist, an AI agent evaluates dozens of businesses in seconds. Here's exactly what that 5-step evaluation process looks like — and what separates the businesses that get recommended from those that get skipped.

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