Built for industries where trust drives the sale.
MadTech Growth works with reputation-sensitive professional services firms in the NYC tri-state area. Every industry below shares one characteristic: prospects research extensively before engaging, the buying decision is driven by credentials and trust, and a single recommendation is worth tens of thousands to millions of dollars. That is exactly the environment where AI visibility matters most — and where generalist SEO fails.
Law Firms
Litigation, corporate, trusts & estates, family law, and boutique specialty practices whose prospects research counsel through AI before picking up the phone.
GEO for law firms → FinancialWealth Management & RIA
Independent RIAs, family offices, and boutique wealth practices competing for high-net-worth clients who vet advisors through AI-mediated research.
GEO for wealth management → HealthcareMedical & Specialty Practices
Concierge, surgical, aesthetic, and specialty practices where reputation, credentials, and outcomes drive patient acquisition.
GEO for medical practices → InsuranceInsurance Brokerages
Commercial and high-value personal lines brokerages where prospects evaluate multiple advisors before binding coverage on complex risks.
GEO for insurance brokerages →Why these four industries specifically.
High-consideration, trust-driven buying decisions are the category most exposed to — and most rewarded by — getting AI visibility right. Prospects for legal, financial, medical, and insurance services conduct extensive pre-purchase research, and that research has shifted from Google to a mix of Google, ChatGPT, Perplexity, and Claude in under two years.
AI systems cite only two to seven domains per response. There is no page two. Either your firm is one of the recommended options, or it is invisible. And AI-referred visitors convert at roughly 4.4× the rate of organic search visitors — they arrive pre-qualified and pre-educated by the AI.
Generalist SEO agencies do not understand how to operate inside this environment. GEO for professional services requires a specific combination of content engineering, third-party authority building, schema implementation, and editorial voice that AI systems extract cleanly — and knowledge of the regulatory nuance of each vertical.